Innovative size guides can help reduce customer returns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 06, 2021, 6:37 PM UTC

Offer innovative size guides to make it easier for customers to find what they are looking for.

Returns prove costly for businesses on two counts. Firstly, by adding logistical costs on processing the return. Secondly, returns can damage brand reputation to the extent that customers might abandon brands. With exhaustive and easy-to-use e-commerce size guides, customers can purchase well-fitting products in the first go itself.

Use subcategories to explain measurements for different categories like shoes and accessories. Along with a localised size chart and a guide on self-measurement, retailer Abercrombie & Fitch offers also includes customer testimonials on the products’ fit.

Similarly, Daniel Wellington displays photographs of watches of different sizes on male and female wrists. Similarly, brands can consider interactive fit-finder quizzes that enables visitors to enter details like height and weight, to find themselves the perfect fit. Additionally, use humour in copywriting to make size charts fun to read.

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