Snapchat’s geofilters improve targeting

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 05, 2021, 1:58 AM UTC

Access options like ad campaigns via Snap ads and insights like audience demographics via Analytics with a Snapchat business account.

Businesses could leverage Snapchat to connect with consumers and promote their latest products, events and more. Marketers can use Snapchat to reach their target audiences using the platform’s unique filters and create product snaps to stand out from their competition.

Snapchat’s geofilters, which naturally appear on the app, can help brands promote products and services without disrupting users’ in-app experiences. Further, geofilters help target specific audiences based on their location, thereby improving brand awareness.

Log in with Snapchat account credentials on Snapchat’s Ads Manager, enter the legal business name, select the country and currency to set up a business account. Further, with Snapchat being a free tool, brands can create engaging short-form content using AR lenses and filters, as well as schedule posts to connect with consumers.

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