AI can play matchmaker for sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 03, 2021, 5:33 PM UTC

The technology can help stop companies from putting “good salespeople into the wrong opportunities”.

Aligning the right salesperson with the correct account is one of the biggest challenges that sales teams face.  To overcome this challenge, companies should leverage AI to analyse previous trends and guide their future performance effectively.

AI has been known to improve sales by 10% through measures like more effective territory management. It can be very advantageous to companies with well-defined strategies backed by clear metrics.  Having well-stated business priorities and clearly articulated goals are essential for a successful AI deployment.

AI also helps in simultaneously increasing sales while reducing duplicated effort. It does this by using its complex algorithm to determine the actual cost of sales, identifying suitable leads and matching opportunities to capacity. AI deployment can help increase ROI by double-digit percentages.

[4 minute read]

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