This piece suggests actionable tips that marketers can use to build, engage and retain followers on Instagram.
Businesses can leverage their industry insights and expert knowledge to post unique, detailed and value-added content on Instagram. Highlighting behind the scenes clips and profiling employees can help companies boost engagement on the image-sharing social platform. They should also leverage user-generated content to further engagement.
Companies can create a dedicated hashtag, include it in the profile bio and all branded posts. Encourage followers to use that hashtag and create brand-related content like product unboxing and reviews. Marketers should re-share those posts with the creator’s permission and engage with UGC content by reacting to them.
Along with writing extended captions to attract user attention, companies should use Instagram stickers to ask questions and start conversations. They should ask people what they think about the brand and respond to followers’ comments, DMs and mentions.
[12 minute read]