Soapbox sessions boost participation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 30, 2021, 1:07 AM UTC

Fireside chats enable moderators to ask guests pre-selected and impromptu questions in virtual events.

Businesses can use virtual and hybrid event planning to attract their audiences and boost engagement.  Adopt interactive presentations, video walls for hybrid experiences, solution breakout rooms, lightning talk sessions, and more, to provide distinctive, engaging, and exceptional virtual event experiences.

Create dynamic presentations with tools like Keynote, including animations, videos, and use a video wall to show virtual participants' facial expressions to boost interaction. Provide solution breakout rooms and lightning talk sessions to small groups of audiences and convey thoughts from a variety of speakers.

Marketers can also offer soapbox sessions, in which a few attendees give short presentations about the event theme. Having dedicated Q&A sessions followed by fun activities like a magic show or a live band performance can further spruce up virtual events and encourage greater participation.

Read the original article

[4 minute read]