Improve marketing efforts with data

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 29, 2021, 2:33 AM UTC

Evaluate marketing campaigns frequently to collect performance data and enhance marketing efforts.

Campaign tracking and measurement enables marketers to achieve meaningful outcomes, improve the quality of their marketing efforts, and boost ROI. Setting specific, measurable, achievable, relevant, and time-bound goals provides performance benchmarks for lead generation, increase in traffic, and conversions made.

Analysing using tools such as Facebook's Pixel or Google Analytics may help firms gain useful data about their target audience and improve the efficiency of their campaigns. To properly track KPIs like clicks, conversions, and more, brands must focus on platforms where their target audience is present.

Use machine learning algorithms to assess a campaign's strengths and shortcomings, then A/B test images, marketing content, and other elements to create effective ads. Monitoring and evaluating campaigns can help marketers inform future marketing decisions, as well as attract and retain consumers.

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