The Guardian has launched Olympic-specific editorial products to connect with the audience.
The fascination of live sport and increased viewer engagement make the weeks leading up to the Olympics Games attractive, attracting broadcasters and publishers. However, with limited access to arenas; individual events being cancelled, broadcasters are being forced to cover the Games differently.
While the restrictions have made it difficult for most journalists covering the Games, many sports outlets are focusing on covering the stories of individual athletes to connect on an emotional level with viewers. Because athletes' Olympic Games journeys are complex, broadcasters now offer personal connections as editorial products in the run-up to the Games.
COVID-19 restrictions are also allowing broadcasters like the BBC to demonstrate their remote capabilities. Scott Young, Senior vice-president, content, and production at Discovery Sports notes that remote production has accelerated due to technological advancement amid COVID-19.
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