YouTube contests need alluring prizes

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 26, 2021, 5:24 PM UTC

Using videos can help businesses generate 66% more qualified leads per year and boost brand awareness by 54%.

With videos attracting more eyeballs than still images, businesses must have a video marketing strategy to reach their prospects and win more customers effectively. But, they should make sure their videos are informative as well as entertaining. To further their reach and engagement, companies can host contests on YouTube.

Marketers should make sure their goals behind YouTube contests are SMART – Specific, Measurable, Achievable, Relevant and Time-bound. They should also provide helpful textual content in their video descriptions and offer a compelling reason for participating in the contest. They should also clarify participation rules, methodology and prizes.

Businesses should also make sure the prize is appealing to their targeting audience. Further, cross-promoting the content on other platforms and collaborating with influencers can push engagement.

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