HubSpot’s survey of 1,500 marketers worldwide revealed that COVID-19 has accelerated the use of automated solutions.
Marketers in 2021 are using automated tools 73% more than sales and 134% more than finance, as marketing and social media priorities shift to keep up with evolving technologies. A 10% increase in the adoption of augmented reality (AR) was observed, as nearly one in five social media marketing strategies include AR.
Moreover, with COVID-19 forcing lockdowns and boosting virtual content production, 40% of marketing tactics involved live video streaming, compared to 17% in 2020. While email usage has declined, 78% of marketers in the UK reported more email engagement than the previous year.
Scott Brinker, VP at HubSpot, says automation across industries can “provide marketers with a range of skills to improve their return figures”. Marketers can leverage automated solutions to deliver personalised content to consumers.
[2 minute read]