Improving mobile page speed can help brands increase the chances of turning casual visitors into happy buyers.
In general, faster sites have higher conversion rates, lower bounce rates and overall better user experience. With more people accessing the net from their mobile devices now than desktop devices, businesses’ top priority this year must be improving mobile page speed.
Use tools like Google Optimise and conduct A/B tests to set up pages with fewer yet essential elements. Further, reduce initial page load time with lazy loading to help browsers render the page faster on mobile devices.
[8 minute read]