Let product quality be a differentiator

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 23, 2021, 3:06 AM UTC

Marketing on consumers preferred channels can help brands maintain top-of-mind awareness.

Businesses must strive to differentiate themselves from competitors to reduce marketing costs, run shorter sales cycles, and position the brand as an industry leader. Creating a product or service that is distinct and memorable from competitors can assist brands in effectively differentiating themselves.

Build marketing strategies for channels like TV, display, social media, and others to reach consumers where they are, drive awareness and stay ahead of the competition. Brands must focus on one channel at a time before moving on to the next to ensure optimal marketing performance on all channels.

Displaying testimonials, and reviews on the site and other media assets can further help brands improve their marketing campaigns. Ask consumers or clients to talk about their experience with the brand in video testimonials to persuade prospective customers and convert them.

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