Personalise ecommerce stores' content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 22, 2021, 11:00 AM UTC

By leveraging content personalisation techniques, ecommerce brands can deliver relevant content and experiences, which can eventually increase revenues.

An Accenture study found that consumers would trade personal data for relevant experiences. Brands using personalisation to serve relevant offers and product recommendations would make 91% of consumers more likely to purchase from them.

To that end, companies should collect, analyse and store crucial customer data like demographics, previous purchases, content preferences and more. Leverage Facebook chatbots to recommend products in real-time, gather information about prospects’ content preferences or to simply help visitors navigate online stores.

Recommending related products or highlighting sections with recommended, related and similar products can help brands increase the chances of conversion. Further, enhance store navigation and execute personalised retargeting campaigns via emails, push notifications or chatbot messages to boost sales.

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