Focus on mobile app store optimisation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 21, 2021, 10:04 AM UTC

Like SEO, marketers looking to improve an app’s visibility within app stores and increase an app’s download rates must opt for app store optimisation (ASO).

ASO can help businesses improve conversion and retention rates. To optimise an app for an app store, optimise the app’s name, title and description, as one does for search engines.

An app’s icon must be unique, also consider using tools like App Radar for app store optimisation. To ensure an app surfaces for the existing customer base, companies should also optimise their website, start a blog and create a dedicated page mainly for the app with download options.

Ahead of an app’s launch, get a buzz going on owned social channels to get audiences excited. Create ad campaigns on Facebook, post promotional Reels on Instagram and invest in influencer marketing to attract prospect’s attention and drive conversions.

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