Consumer value management boosts LTV

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 19, 2021, 3:46 AM UTC

Consumer value management tools can help sales and customer success teams to add value to consumers’ journeys.

While CRM and martech tools help acquire new consumers, implementing an ongoing approach for managing customer journeys allows brands to deliver value. Implementing customer value management tools is useful in bridging the gap between engaging, retaining and managing consumers in their journey. 

Brands can also use value tools to leverage data from sales and provide consumers with meaningful experiences. Moreover, real-time dashboards can help brands quantify the value delivered, improve retention and recognition, as well as create upselling and cross-selling opportunities.

Integrating value tools across the organisation can assist companies in tracking the measurable value of their content assets and increase customer lifetime value (LTV). Evaluating new benchmarks may help brands develop, expand, and pivot, as the customers' values change over time.

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