Use Snapchat’s AR ads to target shoppers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 16, 2021, 2:44 AM UTC

Sponsored filters on Snapchat can help businesses attract consumers and drive brand awareness.

With Snapchat reaching over 265 million daily active users (Q4 2020) and having over 280 million daily active users worldwide, businesses should incorporate Snapchat ads into their marketing mix. This can help them with improving brand exposure and visibility.

Moreover, Snapchat is known for its distinctive augmented reality (AR) experiences and ad filters. Every day, over 200 million Snapchat users use Lenses to improve Snaps with 3D effects, objects, characters, and transformations. Brands can use Lens Studio to produce AR content as the feature includes templates to get them started.

Geofencing filters are critical in targeting consumers in particular areas who are more likely to purchase. Businesses can also leverage third-party data features like Snap Pixel to target consumers on the platform.

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