Match PR strategies to consumer needs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 16, 2021, 10:33 AM UTC

By ensuring direct communication with customers, PR pros can help companies improve customer satisfaction and boost brand loyalty.

With PR professionals directly communicating with a brand’s audience, companies can identify customer expectations, understand audience’s brand perception, address their doubts and queries, and mitigate risks. PR efforts help start a dialogue between a brand and the audience to communicate the company’s values, beliefs, vision and more.

PR professionals should identify and use the most efficient communication tools and times to deliver brand messages to their audiences effectively. By keeping customers informed of any critical issues that may affect them, PR experts can help increase user engagement and improve customer satisfaction.

They can also conduct customer satisfaction surveys to collect customer feedback. Further, improve  experiences by mapping out PR strategies that align with customer needs and help them identify new products or services.

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