Evaluate resuming travel communication

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 14, 2021, 2:10 AM UTC

Engage the right journalists and influencers while handling travel communications.

As COVID-19 subsides, organisations that previously curtailed travelling and adopted online communications channels like Zoom or social media are unlikely to fully get back to business travel. With reduced attention spans of clients, travel messaging must be short, informative, and entertaining.

Communication experts should focus on social media and integrate it with their PR strategy to directly engage prospects. Moreover, while clients are focused on sales and operations to return to normalcy, travel communicators should assist them in determining what’s happening in their surroundings and around the world.

Drafting proposals, ad creatives, and other content resources can help agencies in the travel and hospitality sector keep their clients informed. PR agencies must also start looking at gradually moving to charge fees closer to pre-pandemic levels.

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