Produce tailored creatives to boost CTR

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 13, 2021, 2:31 PM UTC

The ICONIC, one of Australia’s leading fashion, uses Video Action to create bespoke, engaging, and interactive creatives.

Because there is a greater need than ever for advertising to produce outcomes, brands would do well to boost their creative performances. Brands could use Video Action to create personalised videos to increase clicks and retain consumers attention.

Producing personalised videos wherein users are compelled to act through call-to-actions (CTAs) can help brands keep their users engaged and drive CTRs. The Australian Fashion retailer achieved an 87% higher CTR with its personalised videos.

Further, incorporating creativity in videos and other creatives by exploiting varied features on channels like YouTube can help retain audiences and drive conversions. Victoria Berthinussen, Creative Development Lead at Google’s Creative Works, says, The ICONIC improved engagement by “Taking advantage of the best-in-class practices for YouTube”.

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