Paid ads are crucial for app promotion

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 08, 2021, 8:55 AM UTC

Create content elements like blogs, press releases, posts and more to be posted on landing pages and social media accounts to promote mobile apps.

Creating a mobile app marketing strategy can assist brands in promoting their app, stand out from the competition, and increase overall app traffic. Conducting market research on the target audience, design and features, and consumption behaviour during the pre-launch stage of the app to understand prospects’ needs.

Define app completion timelines for iOS and Android. Create a landing page to promote app features to augment visibility and authenticity. Opting for paid advertising on channels like Google, Facebook can help brands drive app downloads.

App store optimisation (ASO) is comparable to SEO on Google and increases the app’s visibility and downloads. Sending push notifications with lucrative offers can help brands retain app users, as push notifications improve user retention by 88%.

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