Focus on SaaS content marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 08, 2021, 5:29 PM UTC

Around 24% of marketers are planning to increase investment in content marketing efforts.

SaaS content marketing is the marketing strategy that depends on the use of different types of content to engage potential customers, provide them with valuable information and convert them into customers. Content marketing for SaaS businesses includes articles, webinars, infographics, newsletters, videos, ebooks and white papers.

To build a successful SaaS content marketing plan, businesses must first define their target audience. Build customer profiles based on the prospect's interests and pain points. Marketers should also conduct a competitor's backlink analysis and analyse the semantics of their published content, keywords and topics.

Apart from identifying strategic goals and pain points, companies should also define keywords, and their sales funnel flow. Keep track of metrics such as CAC and LCR and look for opportunities to earn backlinks from high-authority domains.

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