Create contextual website popups

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 08, 2021, 5:35 PM UTC

Website popups can help deliver attention-grabbing messages and keep visitors browsing on the website longer.

Using website popups can help companies demonstrate additional value to visitors and keep them invested. But, popups can also disrupt the visitor experience, cause friction and increase bounce rates. To create website popups that visitors appreciate, companies must make sure their popups are contextual and customised, not one-size-fits-all.

Marketers should ensure relevance around the “who, what, where, when and why” for every popup. They should also implement their popup timings based on data-driven hypotheses. They should test, review conversion rates and average time spent on the page to find their appropriate timing.

Companies should also make sure the popup is unique and stands out. Highlighting the benefits with a simple call to action can help brands attract audience attention. They should also limit the fields in their website popups to avoid overwhelming the senses.

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