Video marketing is a must in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 07, 2021, 5:31 PM UTC

This piece highlights significant trends that marketers need to consider in 2021.

Marketers must leverage video to be relevant among their audiences in 2021. A recent Wyzowl survey found 84% of people have been convinced to buy a product or service after watching a brand’s video. Marketers are aware of this and consider video an essential part of their content marketing strategy.

A separate study found businesses that provide multi-channel customer service retain up to 89% of their customers while companies that do not offer retain only around 33%. Phone, email and online self-service are the three most popular customer communication channels.

With 73% of customers saying they are happy with live chat experiences, businesses must leverage conversational marketing. Data-driven marketing, a greater focus on customer privacy and security, and nostalgic marketing are other trends that marketers need to pay attention to this year.

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