More than 48% of decision-making B2B buyers research their purchases on Facebook.
Despite Facebook being the most widely-used social network globally, B2B marketers are yet to exploit its full potential. B2B marketers who leverage Facebook ads effectively can gain a competitive advantage over others cynical about its effectiveness. The flexible ad budgeting option of Facebook adverts provide marketers with a great environment to experiment, test and refine their campaigns.
Before planning the ad strategy, companies should define their goals and objectives. For top-of-the-funnel prospects, companies should consider awareness campaigns. For middle-of-the-funnel, marketers should employ a consideration campaign to drive traffic and generate leads.
Companies should leverage social listening tools to find valuable insights, understand consumer perception and the latest industry updates. They should use insights to create relevant Facebook campaigns along with intelligent targeting.
[8 minute read]