A LinkedIn survey found four out of five LinkedIn members are decision-makers, making it a powerful tool to scale their businesses and increase sales.
Studies show accounts with profile pictures are 14 times more likely to be viewed by other LinkedIn members. Marketers should use a high-quality headshot with an expression that matches the brand, work clothing, natural lighting, and a neutral background to get noticed on LinkedIn.
Marketers should use relevant keywords in their profile headline, summary, and experience sections to establish themselves as knowledgeable and approachable. They should mention industry-specific and expertise-related terminology, highlighting specific experiences and skills to increase visibility to leads.
Businesses should also make it easier for leads to contact them by highlighting a clear value proposition and contact information like email addresses. Apart from filling out the experience section in detail, marketers should actively take part in LinkedIn Community.
[4 minute read]