Marketers should also focus on longer keywords phrases to optimize content for SEO.
Instead of writing five short, 300-word blog posts in a week, marketers can write one in-depth blog each week. They should write blogs on one main topic and several relevant sub-topics with an appropriate set of keywords. Using long keyword phrases can help marketers improve their chances of ranking higher on SERPs and get relevant, targeted traffic.
Companies should write relevant content within their site to amplify internal linking. Marketers should also look for opportunities to earn high-quality backlinks from authoritative sites. Guest posting on reputable websites, creating original research and surveys, and original infographics can help get links from high-authority domains.
Along with optimizing images with alt tags and the proper size, marketers should add videos to their SEO content. Studies show people prefer to watch a video over text.
[10 minute read]