Have multiple ways of gathering feedback

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 02, 2021, 1:15 AM UTC

In-app surveys and feature request boards can help brands effectively collect consumer feedback.

With consumer feedback providing insights on products and services, businesses can leverage it to stay relevant, improve experiences, and inform decision making. Collecting customer feedback can help brands understand target audiences, guide marketing strategies, evaluate competitors, retain consumers, boost engagement and sales.

Employ tools like net promoter score (NPS), Customer Satisfaction Score (CSAT), social media monitoring, and customer effort score (CES) to gather consumer feedback. Brands can collect user reviews by offering live chat sessions and allowing users to send feedback through the website, email and more.

Once all the feedback has been gathered, sort it into categories like products, services, marketing, and sales. Brands can use these insights to enhance products and services, develop appropriate strategies, and communicate or follow-up with consumers about the status of their feedback.

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