Use quality data for a GTM strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 01, 2021, 2:56 AM UTC

Sales and marketing teams must have access to the same data and insights, common goals and pre-set metrics.

Brands must atomise big marketing campaigns into smaller actionable actions and establish key components to develop a successful go-to-market (GTM) strategy. Defining methods to deliver a distinct value proposition to the target market can help companies in developing guiding principles for their future GTM strategies.

To synchronise GTM plans, companies must guarantee that their sales and marketing teams coordinate on data, accounts, and contacts, as well as goals for attaining pre-defined metrics. Clearly defining the target audience and the ways to persuade them helps align goals between sales and marketing teams.

Businesses must maximise the use of time, resources, and skills to enhance their GTM performance. Have accurate and quality data and bridge the gap between GTM and follow-up strategies to boost GTM performance effectively.

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