Micro-influencers see better engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 30, 2021, 6:43 AM UTC

Content produced by micro- or nano-influencers would be of higher quality and can be repurposed across brand campaigns. 

While mega-influencers enable businesses to reach a larger audience and convey brand messages, they often yield low results and drain marketing budgets. Micro-influencers with 5,000 and 10,000 followers or nano-influencers with 1,000 to 5,000 followers offer businesses higher engagement levels cost-effectively.

With a low-priced per-impression or per-engagement rate, brands with limited budgets should opt for micro- or nano-influencers to drive awareness and widen reach. Moreover, the smaller crowds from micro-influencer networks allow for deeper engagement opportunities.

Brands should collaborate with micro-influencers to ensure more diligent promotions, as they are less likely to get distracted by other projects. Despite challenges like limited resources, logistics and more involved in micro-influencer campaigns, these influencers provide higher engagements, better reach, and inexpensive targeting.

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