Reap SEO benefits with quality content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 29, 2021, 2:18 AM UTC

Tools like Google Analytics help measure metrics like clicks, keywords, and ROI on paid SEO services.

Businesses looking to implement search engine optimisation (SEO) strategies must first disregard all the myths surrounding SEO and embrace it. Despite digital marketing continually evolving, conducting simple research can help brands implement best SEO practices and widen reach.

Attending SEO webinars can help businesses expand their SEO knowledge and mitigate the risk of scammers targeting the brand. However, brands must be cautious of any SEO agencies guaranteeing highest rank on search engine results pages, as these could most likely be scams.

Because Google uses different indexing parameters, brands should make SEO adjustments to a site gradually, to avoid getting penalised and impacting search ranking. With SEO being a long-term strategy, creating high-quality content with authoritative links is recommended to boost traffic.

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