Brand loyalty programmes and schemes can help retailers increase customer retention and sales.
While COVID-19 boosted online sales for some retailers, brands must now retain those customers as more people get vaccinated and return outdoors. Online retailers should find ways to build relationships with consumers who’ve purchased from them before and prevent them from going back to high street brands.
Fiona Stevens, head of marketing at Loyalty Lion states that retailers can retain consumers and drive online sales by being authentic and communicating the brand story. Small businesses can use email marketing to engage and interact with audiences and send targeted and personalised content via emails.
Developing loyalty programs to engage with consumers and conveying brand values can help businesses stay connected with consumers post-COVID-19. Stevens says brands must offer experiential rewards to consumers to make them feel valued on a “long-term basis.”
[4 minute read]