Ecommerce brands must use trust badges

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 28, 2021, 5:12 PM UTC

An Actualinsights’ study found over 60% of consumers did not make a purchase simply because there were no trust badges.

Omniconvert explains a trust badge or trust seal is a symbol placed on the website that ensures visitors that the page is legitimate and that their data is collected through secure third-party providers. Ecommerce businesses, especially SMBs, should use these badges to win consumers’ trust and boost conversions.

Payment security remains one of the biggest reason for cart abandonment in the United States. And, with data breaches increasingly common, putting trust seals on the payment/checkout pages and landing pages can help brands win consumer trust.

A cited study shows conversions increased by around 31% after adding trust badges on the site. Norton, PayPal, Verisign, Better Business Bureau, McAfee and TRUSTe are some of the popular trust badges that businesses can use.

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