M-commerce can help support sustainability

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 25, 2021, 5:20 PM UTC

Around 73% of global consumers reported they would either consider or change their consumption habits to reduce environmental impact.

With advanced technologies like AR, VR, geo-location-specific content and sensors, businesses can make shopping journeys more sustainable. Most mobile phones are already equipped with AR capabilities, and billions of shoppers interact with physical products without seeing or having them in person.

The roll-out of 5G will further eliminate lag and speed-related challenges, making shopping experiences more immersive and connected. A study by AR solutions provider Zeekit found that shoppers are five times more likely to purchase clothing if they virtually try that product with the help of artificial intelligence.

M-commerce can make businesses sustainable, reduce carbon emissions, promote sustainability, and help brands strengthen customer relationships. Zeekit found return rates to drop from 38% to about 2% after applying technologies like AR.

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