Assess capabilities to hire a PR firm

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 25, 2021, 11:00 AM UTC

Working with tech-savvy public relations (PR) organisations gives brands an advantage over their competitors.

Choosing the correct PR firm to partner with can help businesses improve PR campaigns, boost brand awareness, and improve marketing efforts. When choosing a PR firm, ensure the company uses cutting-edge technologies like AI and predictive analysis to discover marketing opportunities, make informed decisions and provides real-time feedback.

B2C businesses should assess whether the PR agency is aligned with their goals, inquire about placements in publications and contacts with influencers on social media platforms. B2B companies must learn more about a PR firm’s tradeshows, event planning capabilities and more.

PR agencies with former journalists on board, and services like videography, photography, and digital can help brands pitch to newspapers, magazines, and editors, and execute multimedia campaigns. Selecting the right PR firm can help brands reach a wider audience.

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