Create visually compelling landing pages

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 24, 2021, 2:57 PM UTC

Optimising landing pages with high-quality, attractive images and irresistible call-to-action buttons and special promotions can help brands amplify conversions.

This piece suggests strategies to build successful restaurant landing pages that can sell more food. Using high-quality, well-positioned, attractive images on the landing page can increase conversions and decrease bounce rates. But Marketers can use these strategies in other niches to boost conversions of their landing pages.

In order to get visitors to spend more time on the page, generate more leads, increase click-through rates and increase average order value, marketers should optimise their landing page copies. Using active voice, avoiding excessive use of adverbs, modifiers and determiners, and remove unnecessary words from the landing page copy.

Placing the call-to-action buttons above the fold can help attract user attention faster and push better conversion. They can further conversions by offering relevant discounts and sign-up benefits.

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[8 minute read]