Voice search to boost digital marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 23, 2021, 1:48 AM UTC

Brands can use loyalty programs to reconnect with long-term customers and convert them into brand advocates.

As digital marketing continually evolves, brands that want to stay ahead of the competition must implement trending digital strategies. This year micro-influencers with fewer followers and adequate product and service knowledge will rise in demand, as brands hire them to connect with prospects more intimately.

Moreover, many brands will incorporate user-generated content (UGC) into their marketing mix and will prompt customers to share product experiences, to build trust. Optimise websites for images and voice search using long-tail keywords in content development to improve search engine ranking.

Further, with social media stories growing in popularity, creating, and sharing stories on social networks can help businesses grow brand awareness. Creating interactive and informative content can help brands demonstrate their expertise and improve content marketing efforts.

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