Merge AR and QR to enhance experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 22, 2021, 12:26 PM UTC

Combining AR and QR codes can enhance activations and ads, however, brands must ensure they don’t alienate consumers, or lose their interest.

The use of QR codes burgeoned amid COVID-19, creating new possibilities for AR-led marketing campaigns. The retail sector can improve immersion, while OOH companies can develop large-scale outdoor posters with AR, according to Tom Hostler, head of brand experience at Publicis Poke.

As per Claire Kimber, group innovation director at Posterscope, brands must ensure “AR is always high quality” as QR codes become more ubiquitous. Brands should design AR experiences that can be shared with numerous individuals and provide value beyond web or app experiences.

Businesses must appropriately capitalise on QR codes and AR and deliver meaningful experiences that improve engagement and offer value. Creating compelling experiences that add to consumers’ journey, can boost QR code and AR adaptability among prospects.

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