Marketers must improve their website UX

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 22, 2021, 5:48 PM UTC

With Google rolling out the Core Web Vitals update, brands must pay close attention to their website’s user experience.

To improve website user experience and enhance search rankings, marketers should make sure that their website content is easy to read and is both user and mobile-friendly. They should also ensure that their website is responsive, fast loading, and provides the most relevant information in almost real-time.

Companies should use images, videos, infographics or animations to improve the user experience of their website. Improving user experience can also help brands increase their organic traffic. Optimising URLs can further help marketers improve rankings on SERPs. They can use hyphens instead of underscores to optimise their URLs.

Marketers should add relevant internal links to increase engagement, enhance user experience and eventually lower bounce rates. Further, try to earn quality backlinks from high-authority domains to boost SEO efforts in 2021.

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