Use visual content to boost email CTRs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 18, 2021, 5:00 PM UTC

Marketers should add relevant, contextual images in email copies to deliver a powerful brand message.

Studies show that email is one of the highest-value marketing strategies. Email marketing is also a highly cost-effective strategy, with every dollar spent on email channels delivering an ROI of around $44. While creating email campaigns, marketers should make sure their email subject line is attractive and compelling.

To further open rates, marketers should use a preview text in the email. Using visual content can also significantly improve email performance level, including email click-through rate and available rates. Marketers can use relevant real-life images, free stock photos or graphics to connect with subscribers and convey their message more efficiently.

Marketers should make sure their emails are personalised and relevant. Ensure to communicate effectively and naturally. Write emails creatively but keep them clear and straightforward.

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