Engage the LGBTQ people all year round

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 16, 2021, 3:04 AM UTC

Aligning words with actions and advocating for LGBTQ rights from the highest levels of leadership can help brands engage the pride community.

To engage the LGBTQ pride community authentically, companies must learn more about the history of the LGBTQ community and become aware of their present leaders and influencers. Employing LGBTQ communications experts can help brands convey their pride efforts effectively.

Create year-long marketing campaigns for LGBTQ pride, rather than just engaging with the community in June. Brands must ensure they have resource groups and other organisations in place to make LGBTQ employees feel comfortable at their workplaces.

With Pride being as diverse as the global community, creating marketing campaigns that reflect this diversity can help businesses connect with the LGBTQ community. Offer an equal level of pay, promotions and opportunities to the LGBTQ people, as offered to the other demographics.

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