Acquire consumers through collaborations

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 10, 2021, 1:06 AM UTC

Affiliate marketing programs can help small businesses engage existing consumers and attract new leads.

As people begin to spend again post-COVID-19, small businesses must optimise marketing strategies, discover new leads, and draw their attention, to acquire consumers. Defining an audience properly can help small businesses create more relevant marketing campaigns and attract prospects who are more likely to convert.

Brands can leverage tools from Google and Facebook to create targeted ads with personalised content for different audience segments, and drive sales. Collaborate with other businesses in relevant niches and overlapping audiences to promote and sell complementary products in bundled packages and obtain new consumers.

Offer coupon discounts to partner brand’s consumers and encourage existing consumers to shop at the other business. Posting affiliate marketing program links on blogposts or ads or websites can further help businesses attract new prospective consumers and boost sales.

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