Promote new products to boost profits

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 08, 2021, 3:23 AM UTC

Implement inventory management software to eliminate unprofitable products and save money on storage costs.

With a regular stream of cash from a consistent source of income being imperative for small businesses to operate, making a profit is critical. Small businesses should evaluate each product in their line item, and the costs involved in selling them to ensure sales are profitable.

Eliminating marketing outlets that aren’t performing well and conducting regular audits can also help businesses maximise ROI and boost profits. Promoting new products and services via marketing campaigns across channels like digital, can help brands collect leads, convert them and boost sales.

Develop efficient operation models, cut unnecessary expenses, switch to less expensive suppliers, and more to churn profits. Adding total payroll and related expenses and dividing the figure by the total number of sales can help businesses calculate the productivity ratio.

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