Boost search ranking with online reviews

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 04, 2021, 3:40 AM UTC

Optimise quality, quantity, and frequency of online reviews to augment search ranking on Google.

With Google considering factors like relevance, distance, and prominence to rank a site’s search position, optimising Google Reviews is imperative for brands to boost their SEO ranking. Google trusts the power of word-of-mouth marketing and evaluates the quality and quantity of reviews to decide a site’s search ranking.

Brands should optimise Google listing with relevant information to enhance visibility and improve SERPs, as Google Reviews and Google Maps complement each other. User-generated content like images, videos, Q&As and reviews can drive search ranking since Google evaluates new and consistent content.

Moreover, with reviews containing more relevant long-tail keywords, brands must ensure they have enough reviews to rank higher on SERP. Gathering authentic and diverse reviews from authoritative platforms like TrustPilot, Google My Business, and Yelp can enhance SEO.

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