84% of 1,000 consumers surveyed by Bulbshare prefer recommendations from friends and family over influencers.
With influencer marketing spend expected to rise to $15 billion by 2022, as per Forbes, younger audiences are becoming conscious of “sponsored” posts and content. According to the Blubshare, 60% of consumers never purchased a product inspired by an influencer’s social media post.
When asked if they believed influencers were authentic, 35% of the participants clearly answered yes. 51% reported negative emotions when asked about trust and influencers. However, some of the influencers were linked to themes like "spreading positivity" and "keeping company."
Moreover, 74% of those polled believe quality is critical while recommending products, rather than influencers (3%). Creating brand advocacy campaigns by working directly with consumers can boost sales, as 76% of participants enjoyed reviewing products.
[4 minute read]