Unlike some other platforms, LinkedIn as a platform is conducive to brands wanting to promote themselves and engage with their prospects without the “political noise” and “personal junk”.
With LinkedIn being the platform where users check-in with the intent of interacting with other professionals and businesses, user receptivity to engagement is very high. Companies should start by optimising the business’s company page on LinkedIn with elements like brand logo, banner image, website URL, CTAs and more.
Instead of using the company’s LinkedIn page just for promotional purposes, use it to push original, high-value content. Post educational content on LinkedIn as videos or images.
Engage with followers’ content by liking, commenting and sharing their posts. Requesting satisfied customers to share their opinion or post positive reviews on LinkedIn can help establish authority and improve visibility. Further, encourage employees to participate in the business’s LinkedIn activity.
[4 minute read]