Unilever signs health food manifesto

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 27, 2021, 1:55 PM UTC

Discussions with policymakers will “explore VAT changes…” and create subsidised opportunities to promote healthy food, as per the manifesto.

Unilever, along with challenger brands and restaurant chains, have signed a manifesto for making “healthier food better business," spearheaded by Smash, a healthy food promotional app. The manifesto's goal is to persuade the government to lower the cost of healthy foods by employing pricing and promotion strategies that encourage "healthy options."

The Smash app will use data from its partner brands to help brands with retail pitches and get shelf spots for their healthy alternatives. The signatories for the manifesto include Italian restaurant chain Zizzi, sushi franchise and Tesco concession Yo Sushi, and others.

Smash founder and CEO, Chris Holmes hopes “to see discounted media rates for non HFSS products.” Unilever’s snack subscription box brand Graze is also one of the signatories.

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