US grocery sales saw growth in 2020

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 26, 2021, 1:45 AM UTC

Alcohol brands are expected to up their digital ad spend 9.2% per year until 2023, as per Publicis Groupe.

During COVID-19, grocery stores saw significant growth as most restaurants, cafeterias, and sports stadiums were shut or operated at a reduced capacity. Walmart's US grocery business grew 8% to $208 billion in 2020, with similar results for Kroger, Costco, and Albertsons.

Further, the quarantine accelerated online grocery shopping and trends like curd-side pickup, as online grocery stores sales increased to more than 500% in April 2020, as per 1010data. Further, funding for meal and grocery delivery companies reached $8.6 billion in Q1 2021, according to CB insights.

In addition, sales for fresh fruits and vegetables and other groceries like bread, baked goods, dairy, meat increased. Moreover, sales of private labels increased 13.7% in 2020, while plant-based food grew $7 billion to 27% in 2020.

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