Use ML to take real-time decisions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 14, 2021, 4:19 AM UTC

Leveraging machine learning (ML) offers several benefits to businesses.

Using both artificial intelligence (AI) and ML helps marketers arrive at accurate customer behavioural patterns. This can help improve sales and marketing strategies. ML is also beneficial for the real-time analysis and interpretation of data.

When complemented with AI, it helps with the documentation, analysis and maintaining records of relevant data. ML also helps limit the damage done by cyber-attacks by identifying intrusions before data has been breached or leaked.

With businesses automating a lot of their processes, ML can be useful for decision-making and task execution. Further, it helps flag spam and phishing emails.  

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