Develop a personable approach with a sense of humour to engage audiences on social media.
As social media has evolved, brands should update their social media strategies as well, since successful past approaches may no longer be effective. Businesses should stop paying for followers and likes, as this can be perceived as fraud on most social media sites.
Also, accounts with a large number of followers but low engagement rates can give the impression that the business isn't trustworthy. Posting professionally shot images and encouraging consumers to share pictures of them using the products can help brands drive interactions.
Create and post product guide videos and share testimonial videos to promote the brand and drive sales. Businesses must avoid setting up auto-generated messages for their new followers or any other engagement activity, as this could come across as impersonal and deter prospects.
[5 minute read]