Optimised email designs push ROI

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 11, 2021, 5:55 PM UTC

An effective email design can help marketers easily convey the brand message to their prospects and motivate them to take action.

A Content Marketing Institute study found that 87% of marketers leverage email marketing to establish and nurture customer relationships. Though email marketing can help brands improve ROI, boost conversions and foster customer loyalty, marketers need an effective email design to create brand messages that resonate with their target audiences.

While designing a seasonal or sale-announcement email, companies should highlight the sales offerings in a simple yet elegant fashion. Offering easy navigation and including a clear CTA can entice subscribers to take action right away.

Companies can increase readability by breaking down offers using subheads and adding clear and attention-grabbing images. While designing emails, marketers should also keep user experience in mind. Contrasting colours and using clear symbols can help marketers highlight the CTAs clearly.

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