PR pros need to start podcasting now

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 10, 2021, 5:42 PM UTC

Podcasts can help public relation professionals position themselves as experts, reach new audiences and foster audience trust.

PR pros must start hosting podcast shows to establish and strengthen their position as subject-matter experts. Podcasting can also help PR professionals earn trust and acquire new customers. But, they must create relevant podcast content tailored to their target audiences’ needs and interests to foster long-term relationships. 

Creating niche podcast content can help public relation professionals target a specific audience, gain trust and portray expertise more easily. Podcasts can also build a community and discuss trends, news and other relevant content while furthering trust and engagement.

PR pros can nurture their audiences by consistently releasing fresh and unique podcasts twice or once every alternative week. Public relations can also grow their social media followers by mentioning their social pages at the end of podcast sessions.

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